Adam Riesenberg

From 2014 thru 2015 I led the development and production of 300+ custom integrated marketing programs across Hershey’s portfolio of 24 candy brands spanning TV, digital and experiential. 

From David Bowie to Kurt Cobain to Lady Gaga, music and style have always had a special relationship, each influencing the other and fueling cultural trends. This was a story that had really never been told by a brand, and we wanted Garnier Fructis to be the first, so we created an integrated content platform designed to ignite the creativity that leads to new music, new passions, and new ways to express personal style.

In partnership with Vice’s music channel, Noisey, we helped Garnier Fructis launch “Style Stage” – an “always on” music platform designed to fuel music discovery, allowing our audience to explore their personal style and find their “strength to shine.” 

The best way to humanize the brand and learn how BP keeps energy moving forward is through the eyes of their employees who are committed to making it all happen.

In this film we tell the story of Ann Davies, a 27-year-old BP engineer who, in the face of the famously harsh North Sea conditions, found a way to revitalize three offshore wells, that were once thought to be dried up.

Lenovo is the brand for “people who do,” and Tristan Shone is an embodiment of this mindset. 

In this piece we show how Tristan, a mechanical engineer, uses custom fabricated machines and runs them through his Lenovo laptop to make what he calls “Industrial Doom”music.

We produced this anthemic film to launch Grant Thornton’s “Instinct for Growth” campaign. The piece profiles real “Agents of Growth” from a wide variety of industries alongside company executives, and draws parallels between their experiences and Grant Thornton’s own “Instinct for growth.”

We launched “The Hellmann’s Chicken Challenge" to showcase all the ways Hellmann’s can break through the ubiquitous problem of “menu monotony” and help make juicier, crispier, and tastier chicken.

Routine makes sense for busy moms, but it can lead to a sense of deadly sameness. Using chicken and Hellmann’s we demonstrated how to break that cycle.

Each week in a series of cooking competitions, TV celebrity Mark Consuelos, celebrity chef Tim Love, and lifestyle expert Sissy Biggers went head-to-head to see who could come up with the best tasting cooking recipes.

Hellmann’s realized that as moms look for healthy options to feed their families real food, they were derailed by perceived barriers related to time, expense & fussy eaters.

To help moms overcome this perception we launched "The Real Food Project,” an integrated marketing effort designed to offer moms seasonally appropriate recipe solutions featuring Hellmann’s Mayonnaise.

The campaign was anchored in a 14-episode web series, featuring celebrity chef Bobby Flay who offered simple recipe demonstrations and food-focused tips designed to show moms that cooking real food can be quick, inexpensive, and tasty. 

Ragu, in its mission to feed our kids well, understood the dinnertime challenges unique to moms. To help overcome these challenges we launched "Mom's the Word on Dinner," an online community that brings moms together to laugh, learn and share their stories about what really happens at dinnertime.

Parents were able to join the conversation on Facebook and engage with our content series featuring mom bloggers and parenting experts across the country as they tackle various dinnertime dilemmas. The topics ranged from how to deal with picky eaters, to getting kids to eat their vegetables, to what dinnertime really means for the family. Search intent modeling was used to inform the topics and themes discussed in our content. 

To extend the reach of the program we partnered with Time Inc. to provide scale. To give moms a compelling incentive to engage, we offered them a chance for their story to be told across Time Inc.’s digital and print properties.

Access GE is a content portal where GE customers can find a wealth of valuable information and expertise from GE and industry thought leaders.

To drive awareness for the platform we produced “Access GE Live.” A live thought leadership panel distributed through their portal featured Oakland A's GM, Billy Beane, discussing how new metrics worked for his team, and how the lessons could be applied to the broader business community.